From the category archives:

Featured Posts

Peter Benjamin, Cell-Life

mHealth Benefits: Little Evidence – Yet

Peter Benjamin, General Manager Cell-Life, talks about a new project that may provide empirical evidence of the benefits of mHealth.

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Mobile Sensing with Smartphones

Deborah Estrin PhD, Founding Director, Center for Embedded Networked Sensing (CENS) talks about how smartphones and mobile Apps are powerful sensing & data collection tools.

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Mobile Reshapes Museum Experiences

Nancy Proctor, Director of Mobile at the Smithsonian Institution, talks about why mobility and portability are important to museums.

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Part 2: Mobile Marketing

Today, in the second half of my interview, mobile marketing expert Michael Becker shares advice on how to navigate your first steps into the mobile arena, how to manage the 5 building blocks of mobile marketing, and he answers the ever-present question of monetization.

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A Mobile Marketing Mindset (Part 1)

Michael Becker, North American Managing Director for the Mobile Marketing Association (MMA) shares his insights on the fundamentals of mobile marketing.

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Katrin Verclas, MobileActive.org

Changing The World With Mobile

Two years before anyone had ever held an iPhone, Katrin Verclas was searching the world to find the people and organizations that were using mobile technology to make a social impact.

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Nominate A Mobile Thinker

Mobile Thinkers is all about celebrating professionals that are making an impact through mobile communication. If you know someone that’s doing interesting stuff in this arena, nominate them.

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